Past Attempts At Building An Apple Car<\/span><\/h2>

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Apple had an open project to build their car since early 2014. <\/span><\/p>

However, the car-making business isn\u2019t easy, and according to Bloomberg Apple scaled back<\/a> their ambitions to take on Detroit.<\/span><\/p>

Dubbed Project Titan, Apple worked to streamline the process to create their physical car. This ambitious project looked to cover an array of hardware, software, and other technologies to help Apple enter the auto industry and take on the power players like Tesla and Google. <\/span><\/p>

The History Of Project Titan<\/span><\/h2>

Since February 2015, there have been various reports that Apple is working on a technologically advanced car. <\/span><\/p>

This car is said to give Tesla a \u201crun for its money,\u201d and based on their recent hiring trends, Apple is gearing up to produce hardware or software to get them into the car industry. <\/span><\/p>

The iCar project codenamed \u2018Titan,\u2019 is being lead by hundreds of Apple employees. <\/span><\/p>

Based on recent LinkedIn updates, we can see that over 50 engineers have left Tesla and moved to Apple. Most of these engineers specialize in mechanics, manufacturing, and robotics. <\/span><\/p>

• 2010<\/strong>: The consideration of an Apple car started before the release of the iPhone. In fact, Steve Jobs met with the manufacturer of the \u201cV-Vehicle\u201d<\/a><\/span><\/li>
• 2014<\/strong>: Apple launches Project Titan with the dream of taking on the auto industry. Apple aggressively hired engineers and other leadership to produce the Apple car by the early 2020\u2019s.<\/li>
• 2015<\/strong>: Project Titan was hit with several leadership issues where managers battled on the project\u2019s direction and scope.<\/li>
• Early 2016<\/strong>: With the departure of Steve Zadesky from Project Titan, the integrity of the entire project came into question, and senior leadership chose to re-evaluate the goals of the project.<\/li><\/ul>

  Due to these complications, Apple pivoted the project from building an outright physical car to compete with Google and Tesla to focus on the development of a self-driving platform. One of the leading issues Apple has been working on is how their self-driving car technology will deal with traditional traffic equipment like traffic cones<\/a> and other signals.\u00a0<\/span><\/p>

  After a full phase of layoff, remaining engineers were working on autonomous programs, vision sensors, and simulators. This is a strong signal that Apple wants to focus on the technology behind the cars, instead of manufacturing the vehicle components themselves<\/a>.<\/span><\/p>